“I Need to Talk to My Spouse/Partner” – Sales Objection Breakdown

In the world of sales, objections are common hurdles that salespeople encounter. One particular objection frequently arises when prospects express the need to consult their spouse or partner before deciding. 

This objection often leads to delays and uncertainty, causing deals to slip through the cracks. This blog post will delve into the breakdown of the “I need to talk to my spouse/partner” objection and explore strategies to handle it effectively.


Handling Support Objections

Support objections involve offloading the decision-making authority to someone outside the sales call. This support can be an executive leadership team, a business partner, or a spouse who may not be directly involved in the prospect’s business. 

These objections can lead to a stagnant sales process if not appropriately addressed. In this blog post, we will discuss two possible outcomes: evading the objection and obtaining commitment on the first call or setting up the next step in the sales process with a high conversion rate.


Objection Handling Principles

Before delving into the specifics of handling spouse/partner objections, it is essential to understand some general objection-handling principles. In the sales process, there are three main types of objections: uncertainty-based, spouse/partner, and financial objections. Uncertainty-based objections revolve around prospects being less than 100% certain that the product or service is the right choice for them. 

Financial objections, on the other hand, stem from logistical or financial constraints. While this blog focuses on spouse/partner objections, it is crucial to address any uncertainty-based objections first to build trust and confidence.


Approaching Spouse/Partner Objections

When faced with a spouse/partner objection, it is essential to establish a two versus one dynamic. The goal is to align the prospect’s spouse or partner with the salesperson’s perspective, creating a united front. 

This alignment fosters a smoother sales process and increases the likelihood of closing the deal. By employing practical scripting and communication techniques, salespeople can navigate these objections successfully.


Narrowing Down the Objection

To handle spouse/partner objections effectively, narrowing down the specific type of objection is crucial. There are generally two categories of objections related to spouses or partners. The first category involves prospects stating the need for a thorough discussion with their spouse/partner. 

The second category pertains to permission-based objections, where prospects seek the approval of their spouse/partner. By identifying the type of objection, salespeople can tailor their approach accordingly.


Addressing the Objection

Once the objection is clear, salespeople can proceed with addressing it. The key is to eliminate any uncertainty-based objections first, reinforcing the prospect’s confidence in the product or service. By addressing these concerns upfront, the salesperson paves the way for a smoother conversation about the spouse/partner’s objection. 

Techniques such as asking about spousal support, determining the level of investment alignment, and scheduling a conversation with the spouse/partner can help navigate the objection effectively.


Creating a Two Versus One Dynamic

A crucial aspect of handling spouse/partner objections is creating a two versus one dynamic. This mindset involves aligning the prospect’s spouse or partner with the salesperson’s perspective during the sales call. By doing so, the salesperson establishes a sense of unity, enabling smoother decision-making and increased chances of closing the deal. 

Employing practical scripting and framing the deposit as a commitment to oneself and the desired outcome can reinforce the two versus one dynamic. During the conversation, salespeople can ask questions encouraging prospects to consider their spouse’s perspective and the potential benefits of the product or service. 

By engaging the prospect and their spouse or partner in decision-making, salespeople can build trust and rapport, increasing the likelihood of a positive outcome.


Handling Financial Concerns

Financial matters often play an essential role in spouse/partner objections. Prospects may need help with the cost or logistical challenges associated with the product or service.

To address these concerns, salespeople can emphasize the value and potential return on investment. By highlighting the long-term benefits and addressing any misconceptions or fears, salespeople can alleviate financial objections and demonstrate the positive impact of their offering.


Setting Up the Next Steps

When immediate decision-making is not feasible, setting up the next step is crucial. This action ensures the sales process continues progressing with a high conversion rate. 

Salespeople can schedule a follow-up call with the prospect and their spouse or partner, allowing for further discussion and clarification. By maintaining open lines of communication and demonstrating a genuine interest in meeting their needs, salespeople can keep the conversation progressing positively.



Handling objections related to spouses or partners is a common challenge in sales. By implementing effective strategies and communication techniques, salespeople can navigate these objections and increase their chances of closing deals successfully. 

It is essential to address uncertainty-based objections first and then focus on creating a two versus one dynamic, aligning the prospect’s spouse or partner with the salesperson’s perspective. 

Additionally, addressing financial concerns and setting up the next steps in the sales process contribute to a smoother and more fruitful journey. By mastering the art of handling spouse/partner objections, salespeople can enhance their sales skills and succeed tremendously.

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