Every business doing 7-figures or more often has a killer sales team pulling the strings behind the curtains. The problem is finding, hiring, and retaining A-Player sales reps can be really difficult.<\/p>\n\n\n\n
Recruitment is just the first step in building an effective sales team.<\/p>\n\n\n\n
So maybe you\u2019ve never hired a sales rep before and would like to find one so you can buy back your time and scale your company. Or perhaps you want to expand your current sales team. Or you\u2019re looking to get more out of an underperforming team. <\/p>\n\n\n\n
Whatever category you fall into, you\u2019ll find helpful tips in this article that I use personally.<\/p>\n\n\n\n
Before diving in, understand that winning at sales and building world-class sales teams are skills anyone can learn. I did it, so you can too. <\/p>\n\n\n\n
Building a superstar sales team starts with understanding what roles you might need to hire for. Of course, the positions you decide to fill depend on factors like the size of your business, your growth plans, and your budget, but it\u2019s still great to have a general idea of what a sales team should look like.<\/p>\n\n\n\n
Think of a Sales Integrator as your sales team\u2019s coach. A Sales Integrator handles typical admin duties such as tracking team performance, ensuring that work gets done and that the sales team is on top of its game. <\/p>\n\n\n\n
On top of these duties, the Sales Integrator also offers training and support to the sales reps<\/a>. They are usually more experienced sales professionals who can provide helpful pointers and feedback to improve the team\u2019s performance.<\/p>\n\n\n\n A closer is the sales team member that closes deals. They typically interact with qualified prospects from the pipeline and sell them your company\u2019s offer either in person or remotely. <\/p>\n\n\n\n Depending on the size of your business, closers may wear multiple hats. For instance, a smaller company may require closers to generate their own leads too.<\/p>\n\n\n\n Sales Development Representatives (SDRs) generate leads via cold methods. They go out (sometimes literally) to find people who would likely be interested in your offer. They sometimes use outbound channels such as cold calling or emailing to scout for cold leads. <\/p>\n\n\n\n Appointment setters focus on inbound leads who\u2019ve indicated an interest in your offer, whether that\u2019s opting in to watch a free video or filling out an application.<\/p>\n\n\n\n Appointment setters will typically qualify leads on a short intro call, before \u201csetting\u201d them for an appointment<\/a> with the closer.<\/p>\n\n\n\n Client Success Managers (CSMs) focus on existing customers. They\u2019re like your back-end sales team. Their role is to drive sales renewals and upsells from your current customers. They also interact with customers to ensure they have all they need to get the best from your offer and achieve the outcome you\u2019ve promised them.<\/p>\n\n\n\n2. Closer<\/h3>\n\n\n\n
3. Sales Development Representatives<\/h3>\n\n\n\n
4. Appointment Setters<\/h3>\n\n\n\n
5. Client Success Managers<\/h3>\n\n\n\n
How To Build The Sales Team Your Business Needs To Thrive<\/h2>\n\n\n\n