How to Build a Top 1% Sales Team

Do you need help finding and retaining top sales talent for your business? In this article, we’ll discuss the characteristics of the top one percent of salespeople and provide insights on hiring, training, and managing them effectively. 


Creating a Career Opportunity

When recruiting exceptional salespeople, focusing on offering them an enticing career opportunity is crucial. Here are four key aspects to consider:

Compensation Structure: Design a competitive compensation structure that outlines the on-track earnings for salespeople based on their performance. 

Lead Flow: While both inbound and outbound leads are valuable, having a consistent flow of high-quality inbound leads is attractive to sales professionals. 

Offer Quality: Ensure your offer stands out in the market. A strong brand story, testimonials, and a transformative product or service will make your offer more appealing.

Culture and Leadership: A positive work culture and effective leadership significantly attract and retain top salespeople. 

Having the same values is very important regarding the coordination between an entrepreneur and a sales representative.


Managing Sales People

Managing a sales team or salesperson requires understanding and addressing their emotional needs. Salespeople tend to be more empathetic and passionate, which can be both a strength and a challenge. 

The roller coaster nature of sales can often impact their emotions. While it can be frustrating at times, it’s essential to recognize that those who experience emotional ups and downs perform the best. 



Effective leadership is crucial when managing an emotional salesperson, especially for managers new to handling a team. The fundamental principle to remember is that a sales team’s performance will always be at the level of its leadership.

Two basic approaches to effective leadership involve creating quantitative and qualitative inputs. Quantitative inputs include tracking and analyzing key performance indicators (KPIs) to identify trends and patterns. While tracking is essential, qualitative inputs are equally vital for day-to-day assessments. 


Sales Management

It encompasses a broader process of leading and coaching individuals through various situations, be it customers, leads, or team members. Effective leadership and coaching are crucial components of successful sales management. 

Leadership involves guiding individuals toward their personal goals and fostering a growth-oriented environment. Coaching focuses on cultivating skills, decision-making abilities, and overall personal development. 


Revenue Cap

For lifestyle entrepreneurs, there exists a revenue cap that varies based on business models and personal circumstances. Factors like health, social life, and satisfaction determine whether scaling is worth it. 

To maximize revenue in a small operation, we advise increasing prices and focusing on upselling to existing customers. However, the revenue cap is subjective and may differ for each entrepreneur, with factors like the business model and profit margins playing a role. 


Best Practices

To ensure the successful hiring of your first sales representative, following best practices such as hiring slowly, creating a large recruiting pipeline, and implementing a multi-step hiring process is essential. 

Taking the time to vet candidates, attracting a high volume of qualified applicants, and thoroughly assessing candidates through various stages will increase the likelihood of finding the right fit for your sales role and minimize early turnover.



When hiring, it’s crucial to follow a thorough process. Consider seeking assistance from professional hiring companies to ensure you find the right fit. Take your time to define your company’s vision and goals, as this will help align potential team members with your values. 

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